When customers walked into Edeka supermarket in Hamburg recently, they were surprised to find that the shelves were almost empty, and the small handful of products that remained were all made in Germany. It seemed like the supermarket had simply forgotten to restock their produce until customers saw the mysterious signs left around the shop. “So empty is a shelf without foreigners,” read one sign at the cheese counter. “This shelf is quite boring without variety,” read another.
It turns out that Edeka, in a rather controversial move, had opted to solely sell German food for a day in order to make a powerful statement about racism and ethnic diversity. As a result, there were no Greek olives, no Spanish tomatoes, and very little of anything else that can normally be found in a typical modern household. “Edeka stands for diversity, and we produce a wide range of food in our assortment, which is produced in the different regions of Germany,” said an Edeka spokesman. “But it is together with products from other countries that we create the unique diversity that our customers value.”
What do you think? Is this a great way to raise awareness about diversity, or have they missed the point? Let us know in the comments below.